My sums make the cost of keeping one of these toilets open for a year at abut £8,500. I don’t know where the council found the emergency funds to save some under threat, and they did say they would discuss with communities and business ways to keep them open, so but why weren’t the final threatened six considered for sponsorship?
OK, if you can get round all the inevitable puns, think of what great exposure this could be for your brand. There’s a reason people advertise on the back of toilet doors (and I mean legitimate adverts). It’s called a captive audience. It’s also a grateful audience, especially when public conveniences are few and far between already. We don’t all want to run in and out of hotels and coffee shops just to use the loo, often buying something we don’t want because we fell guilty.